Abstract 3
The cosmetic company, Maybelline, has been around since 1917. This company launched its first ad in the 1920s for mascara, and has since become one of the most widespread cosmetic companies in the world. Almost every ad that has come from this company has been a success-drawing the attention of consumers, and luring them with the promise of enhancing their looks. Throughout this paper, my goal is to study various advertisements presented by Maybelline, and analyze the rhetorical strategies used by the company to lure consumers-namely women-into buying their products.
“Maybelline, Inc.” What Do People Say About Your Eyes? 1936 Web. 15 Nov. 2009
http://www.maybelline.co.uk/about_us/l282l283.htm>.
Glaser, Tom. “The power of advertising” St. Pete Times. 10 May 2001 Web. 15 Nov 2009 <http://www.sptimes.com/News/051001/NIE/The_power_of_advertis.shtml>.
